Iris Lurie's blog

How Does A Professional Agent Determine The Market Value And Best Listing Price Of Your Home?

The single most important factor to consider when selling your home is the price.  How much is your house worth in today's local real estate market? 

You don't want to overprice your home.  You will lose the freshness of the home's appeal after the first few weeks of showings. After that time, demand and interest wane. On the other hand, if you price your property too low you may receive less than the actual market value.  Homes priced below the market, however, will often receive multiple offers, which will then drive up the price to market.

Pricing is all about supply and demand . . . part art and part science.

This is How a Professional Real Estate Agent Prices Your Home . . .

Keep Up With The Newest Technology For Your Home!

Advances in technology for the home are happening so fast it's hard to keep up with what are the latest and greatest products for our home.

There is no doubt that there is a major focus on living healthier and smarter. Technological advances and changing demographics are shaping a new vision for how we live in our homes. Architects and builders are looking to design homes of the future with more healthy and sustainable materials that are resilient to natural disasters, require less maintenance, and have flexible living spaces that can accommodate multiple generations and communal gatherings.

Homeowners will demand healthier environments with no harmful paints and adhesives, as well as energy and water conservation features. There will be more emphasis on natural light and the adoption of biophilic planning. There will be a focus on utilizing materials that have greater longevity and will last through generations of homeowners.

CENTURY 21® System Now Provides FREE ToolkitCMA™ To Agents

As part of the promise to be smarter, bolder, faster, the CENTURY 21® System now provides its agents with the ToolkitCMA™ at no additional cost . . . one of the many great benefits of being part of the most recognized brand in the real estate industry!

The product, which is used by over 100,000 agents across the country and priced at around $200, is just one of the many resources that CENTURY 21 offers in order to support its members at the local level. ToolkitCMA offers professional quality marketing tools that agents can tailor to their individual clients' needs.  The system is cloud based and offers mobile and tablet branded presentations, MLS interface, marketing flyers, and quick posting to social media.

As part of the CENTURY 21 ® System, you’ll receive all of this at no additional cost. This is just one way that our brand gives you the edge you need to succeed in real estate.

Learn More About Becoming A Century 21 Agent

Congratulations to Our Top Producing Agents for April!

Congratulations to our top producing individuals and teams for the month of April!

SSA Announced Top 10 Baby Names for 2015

Just in time for Mother's Day!  The Social Security Administration announced the Top 10 Baby Names for 2015.